Jugger Canberra

Jugger Canberra is a small sporting club dedicated to playing Jugger, the fast-paced soft combat sport inspired by the 1989 film The Salute of the Jugger.

During my time as President and Administrator of the club, I became the driving force behind increasing overall public awareness of the sport across Canberra. I achieved this by refreshing the club’s visual branding (retaining the existing logo), boosting social media engagement, and producing high-quality, cohesive promotional materials with clarity of information for new and current players.

Additionally, I increased attendance at local markets and exhibitions, and secured interviews on radio, TV and in news articles with ABC Canberra, ABC News and Canberra Daily.

As a fictional project for university I also developed a small high-fidelity prototype website for Jugger Canberra using Adobe Xd.