Morning Dew

Morning Dew is a small high-end café in Canberra. In 2020, they opened a new café location in the South.Point shopping centre, expanding their customer base to the Tuggeranong area.

As a fictitious project for university, I was tasked with improving the experiential design of the café. I gathered research about the café, their customers experience and the market segment, and created experiential design mockups and user interface prototypes. These were all well-researched solutions to suggest how the café’s processes could be modernised whilst addressing concerns with their customer circulation, especially due to COVID-19 restrictions at the time, and improve the overall customer experience within this new location.

Cafe current state and customer circulation

Research and existing branding

Inspiration and wireframe ideation

Experiential design mockups

Self-service prototype and combined solutions mockup

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